Accompanied by the developer team and with their respectful attitudes towards Kung Fu, we designed exclusive assets and presented a unique brand image through social media, guiding the developers to interact with the players.
We also communicated with a wide range of influencers and media outlets to bring experiences and walkthroughs to potential players.
The story never ends. We've been operating a series of speed-run competitions for Influencers and sponsored campaigns among many communities in the mid-to-late stages of marketing.
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01
Appeared on all mainstream gaming media with a total of 20+ coverage along with headline exposure on multiple news sites and social media
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02
The streaming events were held across Chinese main streaming platforms, e.g. bilibili, Douyu, Huya and CC, supported by 120+ influencers, including 2 influencers at the 10 million level and 35+ at the million level
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03
Exclusive exposure resources backed by bilibili, Douyu, Heybox, Erbing, Zhihu and Gamersky
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04
On the first day of launch, 50+ influencers participated in content creation and a single video reached 500,000 views on the day
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05
Reviewed and recommended by 20+ Chinese Steam curators
