METHODOLOGY

With the developer team and their respect for the JRPG genre, we redefined the core audience beyond traditional JRPG fans to include action, Soulslike, and art-oriented players, and built a strong value perception by contrasting near-AAA audiovisual quality with an indie price point, guiding the developers to interact directly with players. We also engaged a wide range of influencers and media, professional musicians, artists, cosplayers, and photographers, each interpreting the game's worth from their own perspective, while nurturing a deep content ecosystem of story analyses, walkthroughs, build guides, and no-damage boss runs to extend the product lifecycle beyond launch.

PERFORMANCE HIGHLIGHT