METHODOLOGY

Strategic Collaboration & Community Connection Through a "daily sync + key event debrief" mechanism, we bridged the knowledge gap with the overseas R&D team, transforming our partnership from passive execution to active co-creation, ensuring localized assets resonated deeply with Chinese players. We also humanized the brand by facilitating repeated visits from Community Manager Toby, whose open and inclusive persona at fan meetups fostered a strong emotional bond with the community. Cross-Circle Marketing & Immersive Engagement We broke through traditional gaming boundaries by partnering with top media and niche influencers across HEMA, history, and weaponry to reach audiences beyond the gaming core. This digital reach was amplified by immersive offline experiences at major events like G-Fusion and Redland, featuring hands-on demos, medieval combat performances, and face-to-face developer interactions, supported by a vibrant UGC ecosystem of fan art, lore breakdowns, and cosplay.

PERFORMANCE HIGHLIGHT