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Sea of Stars aims to modernize the classic RPG in terms of turn-based combat, storytelling, exploration and interactions with the environment, while still offering a hearty slice of nostalgia and good old, simple fun.

METHODOLOGY

Based on a long-term and patient operation, the official Bilibili account has already accumulated over 14K followers before launch. And with the succeding launch promotion like fan arts activity and livestreaming campaigns(over 60 influencers with the total fan base of 26M), the sales exceeds 100K copies in the first 20hrs.